I'd like to learn about Start TODAY Event in Sonoma

The first-ever Start TODAY Event will be held April 20 – 21, 2023, in Sonoma County, California.

You can learn more about Start TODAY Event in Sonoma by visiting today.com/starttodayevent.

Fans have three different options to attend, and tickets are available HERE: 

• Broadcast Audience FREE
  Includes registration to the taping of the 3rd Hour of TODAY on Thursday, April 20th, in Sonoma County. 
• Event Admission $150.00
  Includes registration to the taping of the 3rd Hour of TODAY, as well as Start TODAY Event activities on Friday, April 21st
• VIP Event Admission $250.00
  Everything above plus a special VIP Shop Sonoma County reception on the evening of Thursday, April 20. 

You can find the full schedule of events HERE. 

 

Please note: Transportation is not provided. You can find information on preferred accommodations HERE. All events, talent, programming, venues and times are subject to change without notice. Tickets are non-refundable and non-transferable.