The first-ever Start TODAY Event will be held April 20 – 21, 2023, in Sonoma County, California.
You can learn more about Start TODAY Event in Sonoma by visiting today.com/starttodayevent.
Fans have three different options to attend, and tickets are available HERE:
- Broadcast Audience FREE
Includes registration to the taping of the 3rd Hour of TODAY on Thursday, April 20th, in Sonoma County.
Event Admission $150.00Includes registration to the taping of the 3rd Hour of TODAY, as well as Start TODAY Event activities on Friday, April 21st
VIP Event Admission $250.00
Everything above plus a special VIP Shop Sonoma County reception on the evening of Thursday, April 20.
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